1. Understanding the customer needs and expectations in a certain format keeping in mind all the indicators for a successful communication medium to be created. The indicators may include: product information, its strength, required media communication, formats, colors, target audience, budgets etc is a well-defined stage in the project cycle.

2. An in-depth investigation on the particular project to underpin the underlying principles & parameters involved.

3. Goals and objectives are well defined here. Planning information is communicated widely to all the resources that will be involved and accountability is built - Regular reviews, who's doing what and by when, etc.
Any deviations from the plan are noted for re planning accordingly based on budgets and time limits.

4. Systematic & comprehensive review of the economic, environmental, financial, social, technical and other such aspects of a project to determine if it will meet its objectives. Once this phase is complete, the final consent on the project flow, details and budgets are confirmed and the project is ready to take off.

5. All the necessary existing material for e.g. logo, photographs, technical notes are collected from the client. This is also the stage where organizing for other event sequences is communicated.

6. In this stage, all the necessary material, ideas and direction for the product development is very clear. Planned resources, locations, etc., are used to implement and develop the required product output.
Evaluation and re-evaluation is done at each step of the entire design and development process to get the desired results.

7. Final evaluation on the developed project is done internally and externally ( feedback from target and related audience) This is also when the final validations and investigations for any kind of errors/functions are done thoroughly.

8. At this stage the final project output is ready after, all the corrections and is finally delivered. A detailed explanation and demonstration of the successful results are presented.